First I want to talk about what could cause you to take a hard hit by the Google Panda update. The internet is now quite sophisticated, where most of the activity is occurring on social networking sites such as Google Plus, Facebook, Twitter, YouTube and Linked In. We’ve found that sites lacking significant social media activity but have a lot of incoming links often suffer because they lack balance in the type of links that are pointing to their site. One sure fire way to help balance your efforts is to create a fan page on all the networks for your business website, link them all together (ping.fm is great for this) and keep them updated daily. Build your following base and generate some social media traffic directly to your money site. This will definitely 100% help influence how the Google Panda update effects your site.

In addition to social media, educational, government and specifically wiki links are hugely beneficial to your sites ranking. But regardless of the link source, don’t waste time and money on links that aren’t relative to your landing page. The #1 factor that every SEO professional should take into deep consideration is the quality of of the source content and how the link points to the site (exact match anchor, broad match anchor, banner ads, etc). While inline contextual links are going to bring the most benefit to your SEO efforts, we’ve found that variety is KEY in almost every situation. Of course, we still have a few sites that don’t meet all this criteria and somehow still haven’t taken much of a hit, but we also had many projects that completely fell off and needed to be restructured from the ground up.

So, your site got knocked out by the Google Panda update? The good news is, you’re not out of luck! Here are a few things we recommend you do immediately.

1) Go through all your incoming links, if you can edit the content/placement of the links not bringing you any real benefit anymore, then do that, if you can’t… You may just be better off without the link than with the link, so if the first option is impossible, just delete the link entirely and replace it with a higher quality link with a different link style and overall approach. The goal when removing links is not to remove just low PR sites (some low pr sites are good to have too, especially if they are relevant), but pay close attention to the link type and quality or relativity of the content surrounding the link. The more relative it is to the page it’s pointing to is the better you will benefit from the link.

2) Strategically acquire new links in the forms you need them most. But, instead of sending too many links directly to your money site, you may want to structure the bulk of the links under a link wheel with a supporting third layer (link pyramid). If you have a reporting tool to monitor the links that would be ideal – then you can easily see when any 2.0 property, citation or element within your link wheels need some more link juice. We use a combination of WordPress blogs posts, articles, press releases, social networking profiles, 100+ video sites, etc as part of our link wheel strategy. Using these techniques can take a good deal of time to establish ideal SERP, but the result is a lot more lasting with less risk of getting sand-boxed for using spammy techniques. We like to keep it as natural and authentic as possible.

3) Buy access into or build your own private c-class blog network. Let’s face it, you need cheap, contextual one-way links to sustain rankings long term. What better way to do this than to buy access to a network of 15,000+ unique blogs on c-class ip’s? Endless niches / categories + 15k c-class ip’s = endless potential. It can be a lot to manage but with the right tools in your arsenal it can be a breeze.

4) Actively ping your links to keep them alive and get them indexed as quickly as possible. We use Linkalicious for this and it works well.

That should be sufficient for beating the Google Panda protected SEO update. There are of course a lot of fine details being missed in this blog update – but the point is to generalize the key points of the update so they are comprehensive and somewhat understandable. If you lack the know-how or time to manage your own internet marketing campaign, and your site took a hit by the latest algorithm changes and needs panda optimization you can request a free consultation from Xflavor Internet Marketing today. Xflavor is a leading provider of panda friendly search engine optimization and HD video production. Don’t delay, you owe it to yourself/your business to invest in a proven and ROI driven marketing campaign, with a company built on transparency, integrity and ethics.

• A good Keyword Research Tool
• On-Page & Competition Analysis Software such as Web CEO
• Software to assist with semi-automated link building
• Fresh Binded Private SEO Proxies (the more you have, the better)
• WordPress (or other CMS you are comfortable with)
• A solid article spinner and submitter
• RSS Submitter
• Directory Submitter
• and more…

This amounts to thousands of dollars in SEO software alone, let alone the time it will take to learn the appropriate techniques and with the evident risk of failure, you could be out thousands of dollars if you do it incorrectly! So, if you have a business to focus on and your priorities do not allow you enough time to focus on internet marketing, then by all means – you should find an internet marketing company you are comfortable working with (such as Xflavor) to ensure you get the maximum benefit from every marketing dollar invested. But, if you do have the free time on your hands and you’d like to learn more about SEO, we have compiled a FREE 14 page report that will definitely help you get started in the right direction, and it’s available for FREE at our SEO Software Review site AutomatedSEOSoftware.com.

SEO certainly can be a fools game, so can SEM with blind PPC management. An effective internet marketing company will do the research necessary to target keywords and key search phrases that are actually obtainable. One example would be going after the term Columbus Video Production before going after “video production,” as “video production” has 96,000,000 competing pages while “columbus video production” only has 16,000,000 competing pages. Once your key positions are established and sustained with not much fluctuation in SERP, then you can start focusing your efforts towards the more tough key phrases. This is the best advice for budget SEO campaigns of course, campaigns with appropriate budgets can target ALL key phrases from inception with great success. The budget is important because the more competitive terms will have a lot of competitors with teams of SEO experts building authority links, link wheels, link pyramids, writing press releases, submitting spun articles, creating web 2.0 properties, social bookmarking, blog commenting, submitting blog carnivals, submitting RSS feeds, writing new SEO friendly content, constantly analyzing the performance of their efforts and revising their overall strategy as needed to maintain maximum ROI benefit and cost-effectiveness. A good SEO partner will keep the client updated of any needed changes, seek approval of any serious content changes or additions and provide complete transparency along the way. Poor SEO’s and one-off link building campaigns pose no real long-term benefit, if you want to be successful online – you need an SEO expert who knows what they’re doing, there is little room for error to be successful in this economy.

Xflavor is a fast growing search engine optimization, internet marketing and video production team of 13 individuals throughout the US and India. We currently handle the SEO for nearly 50 clients, and for each of them we deliver REAL results. Our research reveals which key phrases you should target, how many searches a month they get, how much traffic you can expect to gain from your efforts against any given keyword and the amount of work necessary to getting you on top. We send reports every 30 days showing the latest trends and helping create transparency in the overall process and keep you informed on all progress. Don’t throw your money away targeting keywords that are unattainable for your current budget, hire an SEO professional that knows how to get you the most bang for your buck. Request a free consultation from Xflavor Internet Marketing today!

1) Niche Assessment & Keyword Research
Aside from consulting, this is generally the first step in any successful SEO campaign. We start by doing keyword research with Web CEO Professional, SEMRUSH and Stealth Keyword Research. All three tools are incredibly valuable and belong in every SEO experts collection.

2) On-Page Optimization
Once we’ve identified the top keywords for both SEO and SEM, we run an on-site optimization report to determine if there is a need to create custom landing pages for each of the target keywords, or if we can get away with slight modifications to the per-existing content.

3) Submit To Search Engines & Directories such as DMOZ
If you have Web CEO Professional this will assist with this process.

4) Gradually Increase Link Building Efforts
There are many ways to go about your link building. You can always locate the sources and do the work manually with great tools like Bookmarking Demon and Blog Comment Demon, or you may explore subscription based link building plans with SEO solution provides such as Dripable, LinkLicious, BuildMyRank and Linkxboss. While much of our authority link building is manual, for the best results, we equally utilize multiple accounts with all four services for our ongoing link building campaigns, and we’ve had nothing but great results for all our clients. When you’re building links it’s best to send some juice directly to the pages, only from extremely relative and high PR sources. Any questionable link building should be sent to your second or third layers in your Link Pyramids and Link Wheels. Don’t have the time to handle the link building on your own? Xflavor offers Link Wheel Creation and various other SEO link building services.

5) Monitoring, Making Improvements, Gradually Adding Fresh SEO Ready Content
Continue monitoring the sites rank and getting the link juice where needed most. With the right tools and the available time to dedicate to your campaign, you can and will reach your goals.
So there really is a lot that goes into creating a successful SEO campaign, many people find they don’t have the time to do it on their own. If you’re already managing a company, it’s may be ideal to make a marketing hire with a solid background in internet marketing and SEO, or you can outsource your SEO services to Xflavor Internet Marketing.

After graduating, Justin took a job with a local Inc 500 corporation and quickly climbed the corporate ladder to VP Internet Strategy & Development. Matt & Jeremy moved to Philadelphia, Pennsylvania and opened a video production office under the business “Edge Of Cinema.” Their website (made by Xflavor) is www.edgeofcinema.com.  Over the last 5 years they have worked with a variety of Fortune 500 companies and very established brands such as LG, Red Robin, Brad’s Raw Chips and dozens of others. In mid-2011 they began working on their first film “Running Away Into You” which can be found at www.runningawayintoyou.com.  During the post process for the film the three met and discussed the possibility of once again working together, this time, under the name Xflavor. Thankfully they are excited to join the Xflavor team. This enables us to run a true “full service” multimedia and marketing company. From websites, to video production and internet strategy & brand development  – there is nothing we can’t do and do well.

So, welcome aboard Matt Scura and Jeremy Schmidt, bringing their extensive experience with motion graphics and industry leading video production techniques to an already very diverse roster.

Serenata at Metrowest Real Estate Video Tour

Pinned Princesses Trailer:

If you are looking for film production services, music video production, real estate video tours, event photography or videography – we have the perfect team for you.

Over the coming months we will be establishing a solid presence through oDesk and Guru. The majority of our work currently comes through these  freelance channels but we are hoping to establish the Xflavor brand and start generating work independently, without the need for costly mediums. We hope you will give us the opportunity to work on your next project. If you are searching for a skilled internet professional – look no further. Welcome back the ultimate one stop internet development and marketing resource.