Rank in Google Maps Optimization

There are many reasons why it is advantageous to show up in the top of Google Local Business and Google Maps Results. One reason is the overall amount of potential clients that will be able to find your business or company. These days, most everyone that uses the internet uses Google for the majority of their search engine needs. The businesses that are thriving and tend to grow also tend to be on top of the Google search engines along with Google Local Business and Google Maps. One of the biggest ways for clients to find a particular business is by way of a search engine. And, if your business does not show up on Google Local Business, clients will have a difficult time finding your business, even if they are extremely interested in purchasing your products or service or even know the name of your business. There is just a large amount of competition everywhere.

Being at the top of Google Maps is of utmost importance because of the mere fact that Google Maps is a directory service for people to get to point A to point B and to find local businesses. There is an option on Google Maps to search directions from one destination to another destination. The great thing about Google Maps is that it does not need the exact address of a place to locate it, if the place is located in the Google Maps directory. Being located in the Google Maps directory guarantees a higher potential business percentage, because clients and customers are able to input a word, phrase or even a few letters to get business information to show up. An example would be if someone is looking for a printing business and they have no idea what printing business they would like to go to. They would simply input printing in the Google Maps destination box and up would pop several printing businesses that are local to the area that fall within the category. The best thing you can do for your business or company is to ensure you show up on top of the Google Maps directory. The directory uses general key words to locate businesses in the area that fits the specified label. Make sure your business is searchable and able to be found easily by Google Maps results.

Another important aspect to having your business on the top in Google Local Places is the fact that many apps are local results specific. Just like Google Maps is local results specific, so are the many apps that are commonplace on smartphones and other devices; such as the iPad, etc. There are many apps in the market today that are available to consumers that will help them find any type of business they may be looking for. The app will only find a business that is located in Google Maps results or Google Local Places. Most of the popular apps work directly with Google utilizing all their business locations to work as a team. If your business or company is not in Google Maps results or Google Local Places, you will consequently lose the potential business of all the smartphone users that could have easily accessed your company or business if it was easily searchable by Google results and the Google search engine in general.

The important aspect of being on top of Google results is the fact that most people will go to the first, second or third business that they see on their results page. They will not usually go to the trouble of scrolling all the way down to see all the business results. Being at the top of Google results and Google Local Places will increase your business revenue exponentially.

The reality is that your business or company depends on Google Maps and Google Local Places for garnering attention from potential customers and broadening your entire business model. The higher you are on Google Local Places, the more advertising that your business will receive as a result, and the more broad your business will become.

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Once you have the contact list and know to where you’ll want to send your outbound marketing materials, the question is what to include in your outbound marketing materials. This design aspect of the materials is vital to a successful outbound marketing campaign. The brochures, postcards and mailing materials need to stand out from the rest of the mail that your potential customers will see. Your business success will thrive if the materials that you send out are easy to understand, unique and attractive in appearance.

The best way for a business to gain notice with their outbound marketing and direct mail services is to create an attention grabbing logo and include it on every single piece of information that is sent out from your company. This logo will give potential customers a link to your business and a logo that they can identify with. The logo should be simple and to the point, but should invoke a sense of identity and power. It is advisable to create a logo using a few different colors to help gain a sense of brand identity and cohesive ability to draw consumers in.

The outbound marketing mail should include power words and phrases. Quotes work great, as long as they are not wordy and easy to understand for the average individual reading them. Photos placed on a postcard or brochure work as well and will actually help an outbound marketing campaign; because pictures can convey emotions and feelings within moments.

The last and very important aspect to include on your outbound marketing materials is your business contact information and website address. This information needs to be clearly readable and easy to find on the materials. If a potential customer wants to contact your business based on a brochure they received in the mail, you are halfway to your success point. The other aspect of a successful marketing campaign is clearly placing your business information on the brochure and marketing materials, so potential customers will be able to spot the information as soon as they open up the brochure or look at the postcard.

Organization is Key when putting together an outbound marketing and direct mail service. Your business needs to keep track of each demographic of individuals that the materials are being sent to. This will help to save money in the long run, because over time, you will be able to ascertain what types of demographics are conducive to the type of business that you are running. Keep track of the city your direct mail services are being sent to, as well as the ages of the individuals and the household income of the people. These statistical analyses will help to improve your outbound marketing campaign over time.

Direct mail service and an outbound marketing service is a great way to increase business and gain potential customers. Just remember to stay ahead of the curve by including vital business tactics to make your business marketing service work to the best of its ability. Stay current on recent trends and keep diversifying the types of direct mail your business does. This diversification will keep your direct mail service fresh and relevant. Looking for help with the design and mailing of our post card/direct mail campaign? Xflavor has years of experience in preparing direct mail campaigns for real estate, medical, automotive and more! Contact us today to learn how we can help you with your direct mail marketing.

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Wedding Photography by photographer Hansel Dobbs

A couple’s wedding day is one of the most important days of their life and it is important to have it documented beautifully. Hiring a professional wedding videographer is a vital part in creating the memories of all that the wedding included. Pictures can only do so much; a wedding videographer will be able to document every special moment that the bride and groom experience; such as the first dance, the ceremony, as well as all the special parts of the wedding that still pictures cannot capture. A wedding videographer will be with the couple every step of the way; from the arrival of the guests, taking footage of the venue where the ceremony is held, along with footage of the surrounding area of the wedding, so looking back on the video, there will be a real sense of nostalgia for the couple.

A skilled wedding videographer will capture footage of the details as well; such as the beauty of the flowers, the bride’s dress, the groom’s tux, the expressions on the guests faces when the bride and groom say I Do, and any funny moments that are wonderful to be remembered.

There has been a recent trend for professional wedding videographers to capture short interviews and well wishes from the wedding guests that are meant for the bride and groom. The videographer will go around the ceremony and reception site to get guests to give their personal take on the bride and groom and any memories they have with them. This is especially wonderful for the couple to look back on what their friends and family had to say about them on their wedding day; sometimes there are even fun little surprises of old events that a guest might have spoken about on the video. The bottom line is that a professional videographer will capture moments on a couple’s wedding day that will create lasting memories that can be passed on for generations.

Another trend when working with a professional wedding videographer is having the videographer take all the footage that was captured during the wedding and create a memory video. This memory video is like a moving photo album. They can edit in photos of the couple when they were children, add in family portraits, add a specific logo or family crest  along with adding music that is specific to the couple. A skilled videographer that also has editing capabilities can add interesting edits to the moving photo album to make it an enjoyable experience to watch. Making a movie from the wedding footage is a great way to put the footage that was taken into a finished product that can be cherished for a lifetime.

The secret to a good wedding video is all in the editing. There are many good editing programs that are very accessible online, and, most professional videographers are extremely skillful with creating high quality edits using software such as Final Cut Pro. Wedding videographers generally use high quality cameras with powerful lenses that will make everything very crisp, clear and of superb brilliance. The trick is finding the perfect wedding videographer for your vision and unique wedding video goals.

Are you looking for a wedding videographer?
Xflavor has experts on in Wedding Photography & Videography on staff and open for reservations!

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The primary or “foundational” layer of your social media presence involves customizing your profiles and fan pages. This usually involves a little branding strategy with graphic design and perhaps a little custom coding and video content creation, depending on what you’re trying to accomplish. One your pages are highly optimized to accurately represent your products and/or services, you’re ready to start building your audience. This can be done a number of ways, but of all the ways we’ve tested, we’ve found that authentic and organic growth is always the best policy (just as they say honesty is the best policy).  What does this mean though, and how do you go about building your presence naturally without using spam techniques?  It’s not as hard as it may seem, but it will almost definitely be a time consuming process. This process typically involves a little network (after-all, it is called social networking) – and can be accomplished by joining as many industry specific or closely related groups and  following people relative to your field. Sometimes it’s okay to “fake it till you make it” with a few thousand geo or niche targeted fans to jump start the process and build trust and authority but don’t make a habit of this or you will quickly throw a red flag and get yourself banned from Facebook and Twitter. We see it happen all too often.  Facebook actually allows you to invite your first 5,000 fans via email. This is especially useful as you can target your current customer base or mailing list(s) and this will get you a great head start in the right direction.

Once the profiles are all optimized and you’re well on your way to making connections and building your fan base – you need to focus on the quality of your content and posts. Your posts should use effective titles that are relevant to your audience – the more relevant, new, exciting or empowering your posts are is the more people will appreciate your presence and sub-consciously receive the messages you push through your social media branding strategy.  Content creation often times comes easy, and just as often you will sit there for minutes on end without being able to come up with a topic for the day. There are many services that can help with content syndication for your wall posts, but we’ve found the most effective companies who pursue social media optimization tend to write their own content, pre-load it into a drip-feed system that posts on an interval, set it and let it drip the content in when they see best fit. With this, you can almost guarantee you’ll keep your audience on the hook and interested in what you have to offer, but it doesn’t stop there. What you need to be successful is community involvement – you need a few “social networking rockstars” to pick up your brand and feel inclined to share it with the entire world.

Another method of building your targeted fan base is by running a Facebook Ads campaign. Facebook Ads can be highly targeted to a specific geographic location, category, school, religious group or niche – and have proven to be one of the most effective methods of pay-per-click advertising available. Adwords, Mobile and other paid search marketing placements are still effective – but they typically limit you to targeting what someone is searching for, rather their noted interests, recent discussions and general lifestyle.  There’s no question as to why Facebook Ads are worth every penny – when setup property with effective titles and descriptions, you can yield an excellent ROI from paid ads on Facebook.

Once you’ve reached a healthy semi-active fan/follower base, it’s time to get your audience involved. To do this, many companies host contests and surveys offering some kind of reward. One notable example of a contest strategy is that of  “GoPro Cameras.” As of today they have approximately 1.9 million fans and 86 thousand people actively talking about their brand. Before their contest started a few months back, they had less than 1 million fans and less than 1/4th of this social activity. The only logical explanation to this is that the contest is a successful strategy for building a social audience.  People love getting something cool for free, and the reality of the giveaway is that for every $500 in merchandise (MSRP) they give away, their cost is probably 25-40% of that. If after 1 year they have given away 365 prizes at a total COG of $55,000 USD, and have gained three million fans, they have paid $0.01825 per fan who is now fully engaged and following their every move; that’s 55 fans for every dollar spent – and they’re not just some random people from Lithuania or Pakistan, they are highly targeted to the market where the contest was hosted. The one other evident benefit of hosting a contest or survey through Facebook is the ability to funnel the visitors to your website in order to sign up. Then you’re not only paying $1.00 per 55 new Facebook fans, but you’re also getting a very large percentage of those to visit your website and subscribe to your email newsletter(s). Your brand is now in front of them at all times – at your command.

As far as content goes, it doesn’t stop at contests and surveys. You can also get your fan base involved by asking them to share their thoughts on your wall posts, to post pictures and videos of them using your products or services and keep your wall fun and fresh with user involvement. Now we’ve covered the importance of an optimized design and content strategy, so moving on we must discuss the importance of being able to measure the progress of your social media efforts. A large portion of successful social media optimization is being able to keep all your weekly or monthly reporting in one centralized location to gain immediate insight over the social activity. You can take this a step further and integrate your social media statistics in your reputation management process, helping you identify any potentially negative impact certain users may be having on the effectiveness of your brand. Without proper analytics and infographics, it’s literally a game of finding a needle in a haystack – it can quickly become an impossibility. At Xflavor Internet Marketing we use Raven SEO Tools to monitor our social media marketing campaigns. Raven gives us all the insight we need to keep an eye on our progress and keep everything in perspective for our many social media clients.

This article has mainly discussed the direct benefits of social marketing, but now social media optimization is now playing a huge role in SEO campaigns. Google’s algorithm keeps changing daily and one thing we’ve noticed about the changes is the demand for 100% naturalization – not just in your link building variations but also your social media activity. Google can sniff spam from a mile away, and they are starting to give priority to brands that are actively discussed and shared on social networks. With social activity and citations largely gaining importance (especially Google Plus), we as professional internet marketers are forced to adapt and get on board with these marketing techniques or be left in the dust. In 2012, many SEO companies will be going out of business – a lot of companies have already lost many clients after the latest Panda updates demolished their rankings – but those who stay well-informed and on top of the latest trends will always find a way to overcome these common hurdles in internet marketing. In conclusion, even if your social media efforts aren’t producing a direct positive return on investment, they are a necessary element to your search engine rankings. As harsh as it may sound, it’s time to get with it or get lost!

Looking to consult with a Social Media Optimization Expert? We’re here to help!

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Online Video Leads To Increased Website Conversions

Now more than ever, online video can make or break your product or service offering. Many usability studies have indicated a balanced variety of content can lead to the best end-user reception of your brand. Exactly one year ago on March 7th, 2011, Internet Retailer quoted Cathy McManus of StacksAndStacks.com saying “Tests reveal a consumer who views a product video is up to 144% more likely to add that product to their cart than a consumer who watches no video.” The explanation for this is quite simple, rich entertainment media has a psychological stronghold on consumers. We love technology that makes everything easier and more convenient; these technologies are making us more efficient at everything we do, time is money so efficiency is key.

This is the mindset of the consumer – search for what we need, once we find it, find the company that offers everything we need or find the best price for it from a reputable source, and finally – make the purchase.  Say in the first step “searching for what we need,” you’re fortunate enough to have been in the top few results in Google and the consumer has landed on your website. What happens now? If we don’t see all the information we could possibly be needing related to the product or service, we are going to bounce out just as fast as we came in. Consumers nowadays don’t just settle for mediocrity, we no longer believe in the product or service descriptions that are presented through the use of words. We lack belief because static text content lacks weight; it lacks weight because it’s difficult to adequately establish authority without illustrating a visual-social affiliation to what a brand has to offer. Online videos can build that trust we need to decide whether or not to make the purchase.

With all this being said, online video alone still isn’t as effective as a well balanced mix of static text, quality static and motion graphics and video content combined. Content placement and variety has become one of the top factors in the usability of a web site, as well as the quality score when it comes to SEO. It’s often a good idea to offer all the key points of any product or service in all variations of content displayed, with video, this can become a walk in the park. It’s pretty clear why video is considered more ideal in order to sustain the interest of the customers. Words won’t help much in the visualization of the product, and the best delivery method for this is online videos.

Online video production from Xflavor Internet Marketing

Now you understand the importance of videos on your website, but now that you know you need to make some videos to support your products and services, what are you going to make, how are you going to make it, are you going to write the scripts yourself or are you going to consult with a brand development management that has experience with viral branding strategies through video? You will likely want to review the strategy with a professional web video production service provider; they can help in the conceptualization and story boarding process to identify high quality marketing strategies implement in your online videos. A good internet marketing consultant with online video production capabilities will be accustomed to putting themselves in the shoes of your target audience to formulate a strategy to achieve the highest possible increase in website conversions.

Proper planning and editing is key to designing your video content for maximum reception on your key landing pages. You want to say exactly what they will be wanting  or needing to hear, nothing more, nothing less; sparing all the secondary features and details for the static text, so the more advanced users and enthusiasts can read further into the product or service without having to leave your site to get more details. Your top priority is making sure they don’t leave your site until they make a purchase, and to that you must keep their attention, this is easier said than done.

So, your internet customers need to be convinced, check. To do this, we need online video in conjunction with static text and quality images and/or photos, check.  If your video content presents your branded products or services in a very compelling and convincing manner, your website visitors are up to 144% more likely to become a customer, check.
If you’re seeking exciting ways to engage and convert your website visitors, you need to delay no further and contact an expert in this field who’s worked with many Fortune 500′s to develop online viral branding strategies, television and web commercials and infomercials and more. Xflavor Internet Marketing is one video production company you can count on when it comes to meeting your online marketing goals  So, why don’t you request a free consultation to find out what’s in store for you right now! We believe in the power of online videos to increase website conversions, and we have the video production team and marketing experts on deck to make it happen.

Looking for an Online Marketing & Video Production Partner?  

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The search engines are very sensitive when it comes to the keywords that internet visitors are searching for. In order for more people to land on your sales pages, you should determine the best keywords that potential customers most commonly use. Bear in mind that the mind-set of the consumer is to click whatever it is that comes first in the result of the search engines. Second to that, the most relative listing to whatever it is they’re searching will take priority. So, it is very clear how important it is that you select the most appropriate keywords for your search engine optimization campaign. If you choose the right keywords that clearly describe your product or service offering, you will show up in competitive positions helping funnel the greatest amount of targeted traffic right to your sales pages.

The domination of your niche market will only take place if the advertisement of your products and services are successful. The logic behind this is that the more people who know your offered item, the higher level of total potential buyers it will have. So, promoting as many keywords related to your products and services as possible is key to “market domination.” Whether or not you’re goal is to capture your entire market, any amount of SEO will help make your website more popular on the internet to your specific targeted demographic. The more keywords you show up for – the higher your gross potential.

But, how do you choose the right keywords? Well, there are a few things to consider. The first being the total search volume potential. When analyzing your target keyword list, various keyword research programs will return either a broad-match or an exact-match “search volume” figure for each of the keywords you’re evaluating. The higher the target monthly search volume, the greater potential for ROI.  The second factor is the competition grade of the keyword, Google issues a grade of 0 – 100 as to how severe the competition is against any specific keyword. The lower the keyword competition, the easier it is to obtain top 10 ranking; the higher the competition, the harder it is to obtain ranking. A great keyword would ideally consist of 1,000+ monthly estimated search volume paired with considerably low to medium competition. Of course, there’s no harm in targeting the extremely competitive phrases if they are essential to the sales of your products and/or services. When consulting with a professional search engine optimization company, you may find the keywords with higher competition will cost significantly more to establish top positioning, this is because there is a lot more work that goes into stabilizing ranks for keywords with more competition.
Before you can determine which keywords you should focus on, you should determine your overall search engine optimization budget. The more you can afford, the larger percentage of your total market potential you will capture. Sometimes when budgeting for a new business is crucial, you may opt to start with 40-50 keywords, keeping the rest of your (probably hundreds) on the back burner until the time is right and you can afford to capture a larger portion of your market. If you’re on a budget, it’s a good idea to start with the keywords that get the highest monthly search volume. This will provide an immediate ROI on your SEO efforts helping make you profitable from your investment right from the start. Then, once your CAPEX has made way to continue your marketing efforts, decide on the next 50-100 keywords to expand the scope of your search engine optimization strategy. Eventually, whether you go “all in” from the start or not, you can and will end up dominating your market.

Looking for a professional SEO company? Let Xflavor Internet Marketing evaluate your current ranking situation and put together a FREE custom proposal to help you capture and command your market. We are competitively priced starting at just $1 per keyword per day, and to top it all off, we offer a 100% money back guarantee on all SEO / keyword promotion campaigns. Request a free consultation today!

Looking for a Search Engine Optimization Expert? We can help!

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In writing appealing content, one aspect the writer must consider is to whom he or she should dedicate their writings. After classifying the intended article, you should make sure the language you’re using is comprehensive for the intended target audience. If you write your articles in this manner, your readers (website visitors) will visualize and fully understand the points you’re trying to establish. After reading the article, surely they will look for other content within your website in regards to the topic that attracted them to your site at inception.

It’s a good practice to make sure the words you’ll be using are common words that are used in everyday conversation. Using advanced words only learned in etymology may make your content appear more sophisticated and researched, but doing this also limits the effectiveness as not everyone can understand words that aren’t plain and simple English. This is especially true when your demographic largely lacks a college level education or when you need to extend your marketing reach internationally to foreign markets where English is a second language.  Whenever the website visitor types the topic in Google they’re wanting to search, they will most likely be using common and simple English. Therefore, by using simple English in your page titles and website content, the result is a higher volume of targeted visitors to your website, as well as an increased understanding and reception from your content, which then translates to an increase in goal conversions.

When search engine spiders index your website content, they are looking for keyword density as well as how original the content is in comparison to the relative content found against the primary or “focus” keywords of each page. Unique content that offers a diverse and unique perspective on the topic is more likely to be favored in the eyes of the major search engines. This can increase the duration of indexation as well as improve the initial SERP (search engine ranking position) for each page on your site. It’s always important to never copy content from another source on the internet as this will generate a low quality score and Google, Bing, Yahoo & Ask will almost certainly frown upon your website, resulting in lowered page ranks and authority.

The keyword or the main topic in your articles should be clearly visible and contextually located throughout your write-ups. This will improve the weight and density of the keyword to both the reader and the spiders. After the spiders have indexed the pages of your website, it will gather the main (most prominent) keyword of each page and give most consideration to that keyword. Typically, you can focus each body of content around 3 keywords and have no issues pushing the links into the top 10 positions, especially for the longer tailed key phrases. It is important to try to make your keywords visible but to avoid over emphasizing or overusing them at any and all costs. Overuse of a keyword is typically considered keyword stuffing and this is actually a form of SPAM in the eyes of the search engine spiders. Use of your keywords in sentences and locations where it does not make logical sense can usually be depicted by the spiders and most of the time you will be tremendously penalized for doing this.

Writing an appealing and effective SEO friendly article is indeed a time consuming task, but it’s just as important as the website framework or the marketing of the website itself. There are many factors to be considered, and this is why the most competitive SEO content writers will highly optimize their articles against the top 5-10 competing pages on the internet to strategically include just the right keyword density and placement. This article only touches base on the most important factors to consider when writing content for your website, there are also other factors to consider for content effectiveness such as structure and formatting, as well as the exclusivity of the information provided. If you aren’t well aquainted or overly optimistic about writing your own content, it’s often a good idea to consult with a professional SEO content writer to get the highest potential from your online marketing efforts. For this reason, Xflavor Internet Marketing offers effective SEO content writing to our search engine optimization clients.

Looking for a professional SEO content writer? We can help!

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First I want to talk about what could cause you to take a hard hit by the Google Panda update. The internet is now quite sophisticated, where most of the activity is occurring on social networking sites such as Google Plus, Facebook, Twitter, YouTube and Linked In. We’ve found that sites lacking significant social media activity but have a lot of incoming links often suffer because they lack balance in the type of links that are pointing to their site. One sure fire way to help balance your efforts is to create a fan page on all the networks for your business website, link them all together (ping.fm is great for this) and keep them updated daily. Build your following base and generate some social media traffic directly to your money site. This will definitely 100% help influence how the Google Panda update effects your site.

In addition to social media, educational, government and specifically wiki links are hugely beneficial to your sites ranking. But regardless of the link source, don’t waste time and money on links that aren’t relative to your landing page. The #1 factor that every SEO professional should take into deep consideration is the quality of of the source content and how the link points to the site (exact match anchor, broad match anchor, banner ads, etc). While inline contextual links are going to bring the most benefit to your SEO efforts, we’ve found that variety is KEY in almost every situation. Of course, we still have a few sites that don’t meet all this criteria and somehow still haven’t taken much of a hit, but we also had many projects that completely fell off and needed to be restructured from the ground up.

So, your site got knocked out by the Google Panda update? The good news is, you’re not out of luck! Here are a few things we recommend you do immediately.

1) Go through all your incoming links, if you can edit the content/placement of the links not bringing you any real benefit anymore, then do that, if you can’t… You may just be better off without the link than with the link, so if the first option is impossible, just delete the link entirely and replace it with a higher quality link with a different link style and overall approach. The goal when removing links is not to remove just low PR sites (some low pr sites are good to have too, especially if they are relevant), but pay close attention to the link type and quality or relativity of the content surrounding the link. The more relative it is to the page it’s pointing to is the better you will benefit from the link.

2) Strategically acquire new links in the forms you need them most. But, instead of sending too many links directly to your money site, you may want to structure the bulk of the links under a link wheel with a supporting third layer (link pyramid). If you have a reporting tool to monitor the links that would be ideal – then you can easily see when any 2.0 property, citation or element within your link wheels need some more link juice. We use a combination of WordPress blogs posts, articles, press releases, social networking profiles, 100+ video sites, etc as part of our link wheel strategy. Using these techniques can take a good deal of time to establish ideal SERP, but the result is a lot more lasting with less risk of getting sand-boxed for using spammy techniques. We like to keep it as natural and authentic as possible.

3) Buy access into or build your own private c-class blog network. Let’s face it, you need cheap, contextual one-way links to sustain rankings long term. What better way to do this than to buy access to a network of 15,000+ unique blogs on c-class ip’s? Endless niches / categories + 15k c-class ip’s = endless potential. It can be a lot to manage but with the right tools in your arsenal it can be a breeze.

4) Actively ping your links to keep them alive and get them indexed as quickly as possible. We use Linkalicious for this and it works well.

That should be sufficient for beating the Google Panda protected SEO update. There are of course a lot of fine details being missed in this blog update – but the point is to generalize the key points of the update so they are comprehensive and somewhat understandable. If you lack the know-how or time to manage your own internet marketing campaign, and your site took a hit by the latest algorithm changes and needs panda optimization you can request a free consultation from Xflavor Internet Marketing today. Xflavor is a leading provider of panda friendly search engine optimization and HD video production. Don’t delay, you owe it to yourself/your business to invest in a proven and ROI driven marketing campaign, with a company built on transparency, integrity and ethics.

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• A good Keyword Research Tool
• On-Page & Competition Analysis Software such as Web CEO
• Software to assist with semi-automated link building
• Fresh Binded Private SEO Proxies (the more you have, the better)
• WordPress (or other CMS you are comfortable with)
• A solid article spinner and submitter
• RSS Submitter
• Directory Submitter
• and more…

This amounts to thousands of dollars in SEO software alone, let alone the time it will take to learn the appropriate techniques and with the evident risk of failure, you could be out thousands of dollars if you do it incorrectly! So, if you have a business to focus on and your priorities do not allow you enough time to focus on internet marketing, then by all means – you should find an internet marketing company you are comfortable working with (such as Xflavor) to ensure you get the maximum benefit from every marketing dollar invested. But, if you do have the free time on your hands and you’d like to learn more about SEO, we have compiled a FREE 14 page report that will definitely help you get started in the right direction, and it’s available for FREE at our SEO Software Review site AutomatedSEOSoftware.com.

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SEO certainly can be a fools game, so can SEM with blind PPC management. An effective internet marketing company will do the research necessary to target keywords and key search phrases that are actually obtainable. One example would be going after the term Columbus Video Production before going after “video production,” as “video production” has 96,000,000 competing pages while “columbus video production” only has 16,000,000 competing pages. Once your key positions are established and sustained with not much fluctuation in SERP, then you can start focusing your efforts towards the more tough key phrases. This is the best advice for budget SEO campaigns of course, campaigns with appropriate budgets can target ALL key phrases from inception with great success. The budget is important because the more competitive terms will have a lot of competitors with teams of SEO experts building authority links, link wheels, link pyramids, writing press releases, submitting spun articles, creating web 2.0 properties, social bookmarking, blog commenting, submitting blog carnivals, submitting RSS feeds, writing new SEO friendly content, constantly analyzing the performance of their efforts and revising their overall strategy as needed to maintain maximum ROI benefit and cost-effectiveness. A good SEO partner will keep the client updated of any needed changes, seek approval of any serious content changes or additions and provide complete transparency along the way. Poor SEO’s and one-off link building campaigns pose no real long-term benefit, if you want to be successful online – you need an SEO expert who knows what they’re doing, there is little room for error to be successful in this economy.

Xflavor is a fast growing search engine optimization, internet marketing and video production team of 13 individuals throughout the US and India. We currently handle the SEO for nearly 50 clients, and for each of them we deliver REAL results. Our research reveals which key phrases you should target, how many searches a month they get, how much traffic you can expect to gain from your efforts against any given keyword and the amount of work necessary to getting you on top. We send reports every 30 days showing the latest trends and helping create transparency in the overall process and keep you informed on all progress. Don’t throw your money away targeting keywords that are unattainable for your current budget, hire an SEO professional that knows how to get you the most bang for your buck. Request a free consultation from Xflavor Internet Marketing today!

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