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Justin Smith |

Author Archives: Justin Smith

Why Inbound Marketing Is More Effective Than Outbound Marketing

Inbound marketing consists of getting customers and potential customers to find you and your niche market. Inbound marketing is much more effective than outbound marketing in many different ways. Because of the recent impact of the internet and the web in general, inbound marketing is becoming the go-to marketing technique to get numerous customers and […]

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A Few Useful Ideas for Successful Social Media Optimization

Social Media Optimization is the process of optimizing your social networking profiles to effectively deliver branding strategies. Now more than ever, social media is playing a very significant role in the success of any internet marketing campaign. Not only can businesses leverage their social networking profiles such as Facebook, Twitter and Linked In to drive […]

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Why And How Online Video Can Increase Website Conversions

Now more than ever, online video can make or break your product or service offering. Many usability studies have indicated a balanced variety of content can lead to the best end-user reception of your brand. Exactly one year ago on March 7th, 2011, Internet Retailer quoted Cathy McManus of saying “Tests reveal a consumer […]

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